Manager/Lead - App Marketing - NBFC

Opening for App Marketing role with one of the leading NBFC company

Location- Pune

STRATEGY AND CONCEPT CREATION FOR MOBILE FIRST APPROACH

- Consumer research and business process analysis to define One/Multiple app ecosystem, hybrid or native nature, journey flows for mobile app.

- Concept/Idea Finalization, Information Architecture, Wire framing, Icons creation, Haptics and Sonic touchpoints.

- ASSET VISUALIZATION AND CREATION

- UI/UX, IAs, design layouts, wireframes to actual asset development

- Mobile app designs for both IOS and Android. Final Delivery to Developers (Zeplin/marvel & Invision prototypes)

- Engagement and content framework

- Drive initiatives and enhancements leading to improvement in retention and engagement ratios

- Manage and drive mobile app multilingual strategy to drive business and engagement metrics.

- BUSINESS FUNNEL MANAGEMENT

- Define/map Mobile app end to end funnel (customer journeys) definitions, defining the loopholes and joining the dots through technology and relevant communication.

- Use of attribution platforms to collect relevant data through defined customer journeys, analyze the data, measure the journey (App Vs website)

- Go to Market Strategies (360 degree campaigns)- Strategizing, planning and execution

- Driving mobile app disbursal contribution through mobile app ecosystem with smart owned assets integration, ASO and backlink strategies.

- APP RANKINGS/SERP/ASO

- Driven App rankings for app category and top free apps on both play store and app store

- Drive Rankings defined through smart integrations in owned assets, cross pollinating through different consumer touch points, driving reviews and ratings and mobile app backlink strategy.

- Measure and drive reduction of Bounce rates and Load time along with increase in Month on month organic disbursals on mobile app ecosytem