Manager - Institutional Sales - Food & Beverage

- Institutional Sales of Food products, Covering HoReCa channels. this includes corporate, hotels, Retail Institutions (Govt. or Non Govt.) and other institutional clients.

- Responsible for new Business development for the entire product portfolio.

- Identifying market potential in order to establish new account, achieve service sales volume and efficiency in trade spending and brand consumption development.

- Responsible for planning, negotiating and concluding annual Tie-ups.

- Monitor Competitors activity in Market.

- To ensure optimum visibility of all brands across channels on mutual basis.

- Defined five internal processes i.e. Lead Generation, Customer Contact & Sales Delivery, Consumer Experience, Customer Relationship Management & Claims Management.

- To continuously explore opportunities to engage consumers and extend brand experience .

- Planning and monitoring innovative promotional activities in various Sales Institutions successfully.