Manager - Industry Marketing

Designation: Marketing Manager.

Years of experience required: Minimum 8-10 years of work experience as an individual contributor in Marketing Communication.

Role Summary:

- Develop, execute and drive the marketing and communication strategies for the Company.

- Report the effectiveness of these strategies to the management.

Detailed Responsibilities:

Developing and Executing Communication Strategies:

- Formulate and implement marketing communication plans aligned with business objectives.

- Collaborate with cross-functional teams to ensure consistent messaging across all channels.

Coordinating with External Agencies:

- Collaborate closely with external marketing and advertising agencies to execute campaigns effectively.

- Provide clear briefs and guidelines to agencies, ensuring deliverables meet brand standards.

- Monitor agency performance and provide feedback for continuous improvement.

Overseeing Strategy Implementation:

- Ensure the successful execution of marketing strategies by coordinating with internal teams.

- Monitor and evaluate the effectiveness of campaigns, making adjustments as needed.

Database Marketing:

- Develop and implement database marketing strategies to effectively reach and engage target audiences.

- Utilize customer data to personalize communication and enhance marketing effectiveness.

Online & Offline Marketing:

- Lead digital marketing efforts, including social media campaigns, email marketing, and online content creation.

- Collaborate with digital agencies to optimize online presence and analyze performance metrics.

- Plan and execute offline marketing initiatives, including events and traditional advertising.

Brand Management:

- Uphold and enhance the organization's brand identity.

- Ensure consistent brand messaging across all communication channels.

- Coordinate with creative agencies for brand development and adherence.

Internal Communication:

- Develop and implement internal communication strategies to engage and inform employees.

- Collaborate with internal stakeholders to ensure a unified organizational message.

Market Research:

- Stay informed about industry trends, competitors, and market dynamics.

- Conduct market research to identify opportunities and challenges.

- Qualification (Minimum): Bachelor's degree in Marketing, Communications, Journalism or related field.

Additional Qualification:

- PGDM / MBA in Marketing ( A Grade Institutions ).

- Excellent communications skills both written and verbal.

- Experience with various advertising campaigns in B2B.

- Institutes Preferred (A Grade): IIM (Ahmedabad, Hyderabad, Bangalore, etc), SPJIMR, Symbiosis, NMIMS, Xaviers, JBIMS, etc.

Skills:

- Expert in Microsoft Office (PowerPoint, Excel and Word).

- Proficiency in written/spoken English.

- Creative thinker with a strategic mindset.

- Good content developer.

- Experience with Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Canva.

- Experience of creating Infographics, Image videos.

Competencies Required:

- Strong written and verbal communication skills.

- Experience in coordinating activities with external agencies.

- Ability to manage multiple projects simultaneously and meet deadlines.

- We are a values-driven organization with a perfect work-life balance and one of the industry's lowest attrition.

- We work in a dynamic business organization where we adapt ourselves to the needs of the business.

- We promote and encourage accountability and entrepreneurial spirit.