Manager - Growth Marketing - Retail

Responsibilities :

- Develop and execute growth marketing strategies across digital & offline channels to drive user acquisition, and across in-app properties to drive user engagement.

- Conduct customer research, competitive analysis, and market trends analysis to identify growth opportunities and insights.

- Develop and optimize marketing funnels to increase user engagement, retention, and conversion rates.

- Analyze and report on key performance indicators (KPIs) to measure the effectiveness of campaigns and initiatives.

- Collaborate with cross-functional teams (e. g. product, design, sales, etc. ) to optimize the user experience and drive growth.

- Continuously test, iterate, and optimize campaigns to improve ROI and achieve business goals.

- Stay up-to-date with the latest marketing trends and technologies to identify new growth opportunities and tactics.

- 2 years of experience in growth marketing.

- Strong analytical skills with experience in data analysis, A/B testing, and optimization.

- Experience with marketing channels - including paid advertising, social media, content marketing etc.

- Excellent communication and collaboration skills to work effectively with cross-functional teams.

- Ability to think creatively and strategically to identify and execute growth opportunities.

- Self-motivated with the ability to work independently in a fast-paced environment.

- Experience with media channels & marketing automation tools is a plus.