Manager - Growth Marketing - IT

Role: Growth Marketing Manager

Experience: 6+ Years

Education: MBA from Tier1 University

Location: Bengaluru

Our client is seeking a dynamic, creative, and hands-on person to lead its growth marketing division and propel it to the forefront of the paradigm shift powering algorithmic retail for businesses. You will be working closely with cross functional and cross-cultural teams across geos (NA, Europe, APAC & MEA) to script strategies and stories which have a global resonance.

Responsibilities:

- Define and execute region-specific marketing strategy

- Define marketing goals and KPIs

- Own pipeline and lead targets for the region

- Work closely with the sales team, marketing team and SDR team to achieve regional revenue goals

- Use omni channel marketing (organic, PPC, email automation, intent based marketing etc.) best practices

- Design and run Account Based Marketing programs

- Track your marketing campaigns and determine the most successful ones

- Prepare and present reports on campaign success and deliverable

- Plan and host online and offline events from pipeline perspective

- Support overall marketing team goals and programs

Who you should be:

- An MBA graduate with around 6-8 years of experience in growth marketing in a B2B SaaS environment.

- Exposure to NA, Europe markets mandatory.

- Has been formulating and executing ABM strategies, exposure to AB / intent-based marketing platforms (vz. 6Sense, Demandbase, Terminus etc.) would be an added advantage

- Experience with organizing local and regional events

- Proficient in marketing automation and analytics features (exposure to SFDC, Marketo, Drift, Apollo will be preferred)

- Outstanding communicator and creative thinker