Role Summary: The Growth Marketing Manager will focus on driving customer acquisition, engagement, and retention through growth hacking strategies and data-driven campaigns. This role will involve A/B testing, experimentation, and optimizing marketing funnels.
Key Responsibilities:
- Develop and execute growth strategies to increase user acquisition and retention.
- Optimize customer acquisition funnels through A/B testing and conversion rate optimization.
- Use data analytics to identify growth opportunities and trends.
- Collaborate with product, tech, and content teams to implement and test growth initiatives.
- Manage referral programs, partnerships, and loyalty programs to increase user retention.
- Track and report on key growth metrics, adjusting strategies based on insights.
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