Manager - Growth Marketing - FinTech

Roles and Responsibilities :

- An avid digital marketeer and technology enthusiast whose goal will be to drive new user growth, user engagement and cross sell

- Develop and manage strategic performance marketing campaigns across a variety of online channels (Google App Store, Google AdWords, Display, Facebook, Affinity and the likes).

- Critical and in-depth analysis of third party analytics and campaign management tools Google, Facebook etc.

- Track and assess the impact of the campaigns, update campaign reports, provide insights based on campaign performance

- Own and execute marketing campaigns from beginning to end, globally, ensuring delivery is on time and to the brief.

Desired Candidate Profile :

- 2+ years of experience in growth marketing / driving profitable user acquisition campaigns

- Exposure working for campaigns for Fintech/BFSI/Credit Card/Insurance/Loans

- In-depth experience with Google, Facebook, LinkedIn, Instagram and Twitter advertising products