Manager - Growth Marketing - D2C Wellness Brand

Manager Growth Marketing for a D2C Wellness Brand

We are looking for a Manager Growth Marketing for a D2C Wellness Brand. This one of it's kind wellness brand is pre - seed funded with 1M USD and is looking to build its core team.

Job Profile :

- Plans and executes all web, SEO/SEM, database marketing, email, WhatsApp, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies.

- Provides thought leadership and perspective for adoption where appropriate.

Requirements :

- 2-5 years of experience into growth / performance marketing

- Must have early-stage start/up or new brand launch experience

- Hands on experience with leading marketing campaigns for consumer brands

- Must have proven experience of independently running campaigns on Facebook, Google, Apple Search Ads

- Worked on Google Analytics and other popular tools for mobile attribution, acquisition, re-engagement.

- Must have experience working on Klaviyo and WATI

- Expert MS Excel Skills. Should be able to manage and process large amount of data.

- Data-driven mindset with excellent analytical and problem-solving skills