Manager - Growth & Brand Management - IT

Job Title: Growth & Brand Manager.

Experience: 5-7+ years.

Location: Gurgaon, India.

Industry: Tech Product/ AI Product.

Job Overview:

- We are seeking a Brand Manager to drive our client's brand positioning, storytelling, and market presence.

- The ideal candidate will be responsible for crafting compelling brand strategies, managing campaigns, and ensuring seamless brand communication across digital and offline channels.

Key Responsibilities:

- Develop and execute brand strategy to enhance awareness and positioning in the experiential technology industry.

- Lead brand storytelling, messaging, and visual identity across platforms.

- Plan and implement marketing campaigns, leveraging social media, PR, and events.

- Oversee content creation, ensuring alignment with brand guidelines.

- Collaborate with cross-functional teams (design, tech, and sales) to drive brand growth.

- Manage partnerships, sponsorships, and influencer collaborations to boost visibility.

- Analyze market trends, consumer insights, and competitor activities to refine strategies.

- Measure and report brand performance using key metrics and data analytics.

Qualifications & Skills:

- 5-7 years of experience in brand management, marketing, or digital strategy.

- Strong understanding of experiential marketing, brand positioning, and storytelling.

- Experience in managing campaigns, PR, influencer marketing, and digital content.

- Knowledge of design, creative direction, and brand aesthetics.

- Strong analytical mindset with the ability to interpret consumer insights.

- Excellent communication, collaboration, and leadership skills.

- Prior experience in a tech-driven, experiential, or creative industry is a plus.