Manager - Go To Market - FMCG/Telecom/Retail - IIM/ISB/FMS/MDI

GTM Manager

Responsibilities:

Business Operations :

- Tracking Device and other product portfolio Metrics - Sales Plan Target vs Achievement / Active Devices (and other product portfolio )/ Targeted Transactions from Devices

- Data Analysis for rolling out monthly GTM Plan / Target cohort identification & whitelisting process

- Executing offers on device merchants / spend tracking of schemes

- Ensuring field team communication on any changes are cascaded clearly and on time

- Being the SPOC for all queries raised by the sales team and ensuring that they are handled in a timely manner

- Ensuring regular market visits to be on top of merchant requirements w.r.t devices and other product portfolio

- Ensuring regular planned feedback sessions are conducted with sales team to ensure all business pain points are understood and solved for

- Ensuring SOPs created for any kind of execution are adhered to

- Coordinating with sales leadership for any kind of region specific or overall requirement and following up to ensure things are taken to closure

- Staying on top of competition activities and suggesting/implementing required changes in pricing, distribution, promotion, communication, product features, etc.

- Ensuring feedback collected from merchants is processed in an intelligent manner by generating insights out of data and using those insights for sharper execution

- Getting work done through seamless coordination between different cross functional stakeholders from sales/operations/logistics/product/engineering/training, etc.

Logistics Operations:

- Ensuring availability of devices & Sim card stock (and other product portfolio ) across the country through proper stakeholder management and data analysis of sales trends

- Ensuring business requirements on reverse logistics are implemented seamlessly

- Executing all kind of business requirements on logistics to cover all bases

Business Analytics:

- Ensuring device and other product portfolio success metrics are defined & keep on evolving basis business need

- Ensuring accurate reporting is done across relevant metrics on devices through self data analysis as well as coordinating with Analytics for the same

Merchant Help Desk Operations:

- Ensuring merchant complaints on devices are adhered to within defined TAT & coordinating with internal stakeholders in case anything is broken.

- Proactively defining issues to be solved which MHD complaints directly/indirectly indicate

- Ensuring tasks created from MHD IVR and Bot flows are executed and closely tracked

Product:

- Device Operational Metrics and other product portfolio: Manifestation of Tasks / offers on Ace as well as other business operations

- Suggesting necessary improvements to product through market insights and getting them implemented

Training:

- Ensuring field team is trained & is always aware on all relevant product changes

- Coordinating with training team to ensure content to train sales team is created in a complete, proper & timely manner

Requirements :

- MBA from Tier 1 campus with 5-6 years of work experience

- Drive for result, able to demonstrate/quantify success related to established targets and metrics

- Problem solving abilities with strong bias for impact

- Exposure to the startup environment is an added advantage.

- Experience in Telecom, FMCG, Retail is highly preferred (B2C experience)