Manager - Go To Market - FMCG

Go to market manager

Go-to-market manager responsibilities:

A GTM manager is a key member of the organization's business strategy and entrusted with many responsibilities, such as:

- Generating customer insights: Generate in-depth insights by understanding customer needs using customer validation, buyer persona creation, customer building, and customer discovery techniques.

- Market benchmarking: Deploy learning strategies to gain more information about the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis.

- Project planning: Outline the complete go-to-market strategy and project plan. Hire the right team members to work on specific launch responsibilities.

- Ensuring cross-functional collaboration: Steer cross-functional teams across sales, service, product, software development, content, marketing, legal, operations, and finance. Evaluate ideas, motivate teams to meet deadlines, and ensure all-around alignment in the go-to-market process.

- Tracking launch progress: Define and set up measurement milestones, metrics, and key performance indicators (KPIs) for launch initiatives and activities.

- A go-to-market manager onboards the team, builds a GTM strategy, and works with other teams to achieve go-to-market success.

- Get a free Write trial to organize launch milestones, assign work to your team, and effortlessly execute your go-to-market strategy.