Operational Responsibilities :
- Provide strategic insights on business performance, growth opportunity assessment, competitive intelligence, budget optimization, pricing and promotion effectiveness.
- Use powerful storytelling to deliver strategic insights to the business.
- Responsible to drive holistic reviews connecting multiple capabilities: syndicated research, visualisation, market mix modelling, analytics and consumer intelligence (consumer survey, social media, secondary sources).
- Partner with business leaders (global and regional); internal teams (reporting, syndicated research, consumer intelligence, analytics) and agencies on over-arching projects.
- Evaluate new data analytics and technologies capabilities to drive business growth .
- Lead and mentor a team members, build and scale capabilities and engagement with central teams.
- Deep CPG insights expertise with demonstrated analytical ability on strategic business questions
- Syndicated researcher with expertise on Nielsen POS, Panel, Consumption, Mintel, Media data
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