Manager - Field Marketing - International Expansion - Food Technology

Position - Field Marketing Manager - International Expansion

Company - Food Technology

Work Experience - 5 - 8 Yrs in B2B Marketing

Location - Banglore

What you'll do:

- Work closely with the International Sales teams to understand business & brand objectives and build a regular cadence of collaborating with them.

- Create relevant and compelling content for target audiences and build the distribution strategy across the most effective channels to meet your goals.

- Conceptualize an event-based marketing strategy including webinars, on-field events, and other opportunities to engage with potential customers.

- Responsible for understanding the Company's brand position in the market by using social media listening tools, surveys, and other methods to establish the same.

- Work closely with Channel Partners to create effective co-marketing campaigns and execute them seamlessly.

- Responsible for growing the Company's share of voice in the digital and non-digital space using channels such as social media, establishing relationships with restaurant bodies in the regions, and other activities.

- Work closely with content, design, and product marketing teams to ensure that the UrbanPiper brand is appropriately represented in all campaigns.

- Onboard and manage external partners such as digital marketing agencies, content partners, field marketing & video agencies.

- Create and manage a partner network of key stakeholders and influencers to grow Company's brand through a mix of marketing activities.

- Conceptualise referral programs & identify ways to leverage Company's existing network to drive value for the brand.

- Identify opportunities to grow Company's brand through thought out PR plans and execute the same.

- Drive SEO efforts to ensure our platform gets discovered in the relevant regions.

We are looking for someone who has -

- 5-8 years of relevant experience with 4+ years of B2B marketing experience, including specific experience with event management, content creation and content marketing, localization efforts, and multi-channel programs and tactics such as email, webinars, and content partnerships.

- Demonstrated track record of generating innovative content and campaigns that exceed target goals.

- Experience leading cross-functional and inter-departmental projects.

- A startup mentality with a bias to action and the ability to flex in a fast-paced environment.

- 1-2 years experience managing a team.

- Demonstrated brand marketing experience.

- You love having data to back up an argument. You're a strong believer in knowing the numbers and what they mean.

- You are naturally curious. If something seems off, you want to figure out what is going on and fix it.

- You can think globally, act locally, and thrive in a multicultural, startup environment.

- You act like an owner and operate with a growth mindset.