Manager - Experiential & BTL Marketing - B2B/HR Tech/FinTech/BNPL/Insurance Tech

Experiential & BTL Marketing Manager (B2b/HR tech/Fintech/BNPL/Insurance tech exp. preferred)

- The role involves launching b2b, and b2c events for employers (usually HRs) and employees respectively to drive brand awareness, partnership, user engagement and product affinity, & adoption.

- Offline Activation Strategy: Develop channel marketing plans and strategy to increase brand visibility, drive customer engagement, and facilitate onboardings. Identify opportunities for offline marketing campaigns, events, and activations to reach target audiences effectively.

- Event Planning and Execution: Plan and oversee offline events, b2b trade shows, and promotional activities to create memorable brand experiences and foster customer loyalty. Coordinate all aspects of event logistics, including budgeting, venue selection, and vendor management.

- Performance Measurement and Analysis: Monitor the performance of offline activation initiatives and partnerships, tracking key metrics such as ROI, customer acquisition cost, and brand awareness.

- Cross-functional collaboration: Collaborate closely with internal teams, including business, sales, and product development, to align offline activation efforts with overall business strategies. Work collaboratively to leverage internal resources and expertise in support of partnership initiatives.

- Market Research and Innovation: Stay informed about industry trends, competitive landscape, and emerging opportunities in offline marketing and partnership development. Conduct market research and analysis to identify new growth opportunities and innovative approaches.

- Will have to drive our LinkedIn marketing as well, strategizing to enhance brand visibility and engagement in alignment with other offline activation efforts