Manager/Executive - Key Accounts - Alcoholic Beverages

- Acquire a thorough understanding of key customer needs and requirements.

- Expand the relationships with existing customers by continuously proposing solutions that meet their objectives.

- Serve as the link of communication between key customers and internal teams.

- Works closely as per the inputs from the brand manager to plan and execute visibility, promotion, and channels strategy in the region.

- Define presence strategy in the region, Plan channel, brand, pack visibility tools, adapt brand creative's for the region, and ensure placement in the market on the strategy.

- Promotion strategy plan channel, brand, pack promotions for the region, get necessary toolkits, and ensure effective implementation on ground.

- Identify and analyse relevant information on Industry, market and consumers to understand the opportunity for the brands in the region. Set priorities and focus for the brand to maximize returns on spends and create a competitive advantage for the brand.

- Understand the category, brand strategy, marketing concepts, consumer behaviour, brand promotions, brand creation, communication, development etc.

- Continuously monitor, assess, anticipate and meet the requirements of the field sales to reinforce the brand in the market. Follow up on initiatives in the field, develop and provide support plans and other inputs.

- Measure effectiveness of all the consumer promotions (BTL spends) by market.

- Track the marketing spends for the region. Ensure financial discipline internally and to external suppliers to have control over the budget.

- Recruit, guide and supervise local vendors for supply of merchandising material, promotion toolkits, manpower and other services for all kinds of trade marketing initiatives.

- Helps develop a brand, packaging & communication plan. Develops labels and communication creatives with help from Agency/vendors and ensures sourcing of the same with support from the procurement team.

Qualification And Experience:

1. MBA with 3-7 Years of experience in alco-bev industry or FMCG Industry.

2. Independent and self-motivated, yet also team oriented.

3. Ability to build a strong rapport and trust with clients.

4. Meeting tight timelines.

5. Understanding of vertical operations & universe of clients and Proficiency at MS Tools.

6. Attention to Detail, Analytical, Data Interpretation.

7. Effective Communication (client facing, verbal and written), Influencing.