Manager - Events Management - Retail/FMCG/Internet/Online

Manager - Events

- We are looking for a consumer-focused, on-platform events and growth manager to grow our business. You will be responsible for delivering a best-in-class user experience for consumers . The events leader will own and design the end-to-end customer journey across the app for all tentpole campaigns, including planning all the storefront elements as well as key use cases, assortment, regional nuances, and so on.

- They will work closely with Category Management, Product/Engineering, Design, Content, and Marketing teams to establish the consumer objective of each tentpole campaign, plan assortment across all events, develop a detailed execution plan with clear timelines and then relentlessly program manage the overall execution until go-live.

- They will also be responsible for monitoring the performance of campaigns on a daily basis after go-live (using both quantitative and qualitative analysis) and course correcting along the way. The role will be in the central team based out of Bangalore.

Roles & Responsibilities :

- Conceptualize, define, and execute the end-to-end customer journey for core categories and flagship campaigns. Partner across Category Management, Product Management, Merchandising Operations, Brand and Central Merchandising teams to take relevant inputs ahead of time and develop the overall consumer journey

- Own the assortment planning for national as well as regional festivals and events that is critical for consumer experience.

- Prepare a detailed execution plan with clear roles and responsibilities assigned to each of the above teams and ensure delivery against committed timelines

- Relentlessly drive improvements to the Merchandise experience through the development and execution of strategic and creative ideas

- Analyze sell through metrics and related data as well as direct consumer feedback to identify opportunities to improve merchandising and pricing for a great customer experience of campaigns. Implement continuous improvements.

- Communicate - ndings and results with senior leaders throughout

- Own and drive effective GTM plans for key assortment and new product releases and initiatives on the storefront.

Desired skills:

- The ideal candidate is innovative, enthusiastic, and customer-focused with great judgment, creative problem-solving skills, and ability to lead team members as well as work with a large number of cross-functional stakeholders.

- This person will have demonstrated skill with technical tools & processes through app management, digital marketing, advanced data analysis or other relevant merchandising experience.

- He/she has to be passionate, organized, and comfortable managing multiple cross-functional projects at once

- Effective oral and written communication skills with the ability to tailor communication style based on the audience

- Evidence of strive for excellence and a bias for action when time is tight and stakes are high

- A belief that consumers come first. Understanding of brand marketing, online consumer behavior, merchandising & product development.

- Comfort in working in a high-growth and high-performance team with a fast pace.