Manager - Engagement Management - Digital Marketing

Manager - Engagement Management (Digital Marketing)

Organisation : One of the fastest growing organisations in the US, specialized in Digital Marketing and Analytics. Founded in 2009, it is headquartered in New Jersey, U.S. and operates across America and India

Job Description :

This individual will report into the head of Engagement Management. He/She will work in driving a cross functional team made up of digital marketing solutions, analytics and technology teams to achieve client goals. He/SheThe individual will be partnering with client-facing account management teams for conceptualizing, planning and implementing online/digital marketing strategies for the clients.

Responsibilities :

Strategic Planning :

- Partner with account management teams to develop digital marketing solution strategy spanning across - Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization (MVT/A-B Testing)

- Advise the client/account teams on new digital marketing opportunities and trends in the industry

Problem Solving :

- Analyze client business data and define the business problem

- Solve the business problems in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with solution teams to build the final set of recommendations

- Provide day-to day internal guidance to team members

Program Management :

- End to end project management throughout the project lifecycle - strategy, planning, kick-off, implementation, progress and post mortem

- Own project goals and drive the outcomes/results with the help of the solution teams

Communication :

- Manage communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress

- Provides regular updates to internal and external stakeholders

- Provides the client business context to the solution teams and helps drive the solution development to positively impact client goals

Pre-sales :

- Assist the Business development and account management teams in creating proposals

Desired Skills :

- Ability to think strategically to impact business outcomes and create strategic roadmaps

- At least 5 years of experience in marketing, strategy or business consulting roles

- 3+ years of experience in online marketing is preferred

- Strong leadership, entrepreneurial and execution skills

- Strong project management and communication skills

- Strong analytical skills, numerical skills and a good knowledge of Excel and Powerpoint

- Creative flair and enthusiasm for new ideas and concepts

- Good relationship management skills and a good team player

- Willingness to travel to client locations for business meetings if required