Manager - Employer Branding/Talent Acquisition - Engineering Firm

Manager Talent Acquisition (Employer Branding); Full time role

Client: Centre of Excellence for an MNC Engineering Company

(Location - Pune)

Responsibilities & JD:

- Proven working experience in social media marketing or as a digital marketing specialist for TA operations.

- Excellent writing, editing (photo/video/text), presentation and communication skills

- Adequate knowledge of web design, web development, one pager TA promotional design on job description.

- Conceptualize, design & execute Internal & External branding campaigns.

- Plan campaigns that reflect values & culture & to achieve recruiting focusing Diversity & Inclusion, promoting Women in engineering & software hot job openings.

- Internal Branding: Plan & Create content / campaigns top promote referral program, Internal job postings, Corporate Induction

- Increase in the number of successful employee referrals & internal job applications

- Good background and worked on branded Internship program, campus connect program, employer branding.

- Part of continuous improvement on TA branding, best practices on employer branding.

- Worked on candidate experience, hiring manager surveys, promotional activities for TA.

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

- Set up and optimize company career page for maximum visibility to external candidates, increase the visibility of company's social content

- Work closely on Social media platforms like Glassdoor, Instagram, LinkedIn, Facebook, Twitter for employer branding

- Continuously improve by capturing and analyzing the appropriate social data / metrics, insights and best practices, and then acting on the information

- Collaborate with APAC communication and branding team and implement best social media practices for employer branding.

- Creating concise, eye-catching, and innovative headlines for social media promotion

- Consistently brainstorming and collaborating with local / global teams for new ideas and strategies

- Building a following crowd for brand on social media with creative work

- Researching markets and industries to compare and create content that is innovative and original

- Collaborating with campaign managers, creative team, and designers from LinkedIn

- Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

- Qualification: Bachelors or Masters in Communications, Social Media or Public Relations