Manager - Email Marketing & Search Engine Optimization - D2C eCommerce

Email Marketing & SEO Manager - D2C e-Commerce - US brands

Role & responsibilities :

- Owning and optimizing organic channels to enhance brand visibility, engage audiences, and drive conversions. Key responsibilities include developing and executing the email & SMS strategy and optimizing SEO via blog and site content

- Develop and execute an integrated content strategy, creating coordinated blogs and emails that drive engagement and purchases

- Manage Email & SMS channels end to end including strategy development, campaign execution, and performance reporting to drive revenue, engagement, and retention

- Build Emails/SMS including concept, copywriting, graphics, proofing, segmentation, and sending

- Continuously refine strategies through A/B testing and weekly analysis

- Grow and maintain email and SMS subscriber lists including growth initiatives, segmentation, and cleaning

- Create and present weekly and monthly reports on campaign performance, providing actionable insights

- Manage SEO channel end to end including strategy development, content execution, and performance reporting to improve search ranking and drive site traffic

- Build and optimize product and landing pages to support marketing campaigns

- Address technical SEO issues such as site speed, mobile optimization, crawl errors, and site architecture to enhance search engine indexing.

Preferred candidate profile:

- Bachelor's degree in business, marketing, communications, or a related field.

- 3-5 years of direct ownership of organic email marketing channel in a DTC eCommerce space.

- 2-5 years of SEO experience in a DTC e-commerce space

- Experience writing content for a US lifestyle brand

- Excellent written and verbal communication skills

- High level of proficiency with email/SMS market platforms & best practices

- High level of proficiency SEO Tools & best practices (MS Excel, SEM Rush, Google - Analytics & Search Console)

- Proficiency in On Page, Off Page, & Technical SEO

- Working hours - 4PM -1AM IST - Remote role