Manager - Email Marketing - eCommerce

Job Description

Email marketing manager would drive the company growth through email channel. This is a cross functional role, in which the incumbent would work with the Marketing team to drive customer demand and also work with the Business Development marketing team to drive more signups by professionals and ensure their engagement. The role involves end to end ownership of creating the email strategy and ensuring execution and deliverability.

Job Responsibilities :

- Email Deliverability

- Testing for better inbox placement and improved deliverability

- Set-up of Mailing infrastructure

- Perform email optimization using tools like MX- Toolbox, Return Path etc.

- Product integration HTML

- Campaign Management and design

- Work with marketing team / business development team to manage campaigns and track their effectiveness

- Provide inputs on email design and email content for the content team