Manager - Email Marketing

Job Summary:

We are seeking a highly motivated and results-oriented Senior Email Marketing Manager to lead our email marketing and lifecycle initiatives. This role is crucial for driving customer engagement, retention, and revenue growth through strategic and data-driven email campaigns. The ideal candidate will have extensive experience in building and scaling high-impact email programs, particularly within a B2B or high-growth environment. You will be a strategic thinker with a strong analytical mindset and a passion for optimizing email performance.

Responsibilities:

Email Marketing Strategy & Execution:

- Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention.

- Build and scale high-impact email programs from the ground up, focusing on lifecycle marketing and personalized customer journeys.

- Design and implement automated email campaigns, including onboarding, nurture, transactional, and promotional emails.

- Manage and optimize email segmentation strategies to target specific customer segments with relevant content.

- Conduct A/B testing to continuously improve email performance and conversion rates.

CRM & Lifecycle Management:

- Leverage CRM data to personalize email communications and enhance the customer experience.

- Develop and manage customer lifecycle strategies to maximize customer lifetime value.

- Collaborate with Sales, Product, and Customer Success teams to align email strategies with overall business objectives.

- Map out customer journeys, and create email flows that increase conversion throughout each step.

Email Automation & ESP Management:

- Utilize ESP tools (e.g., HubSpot, Marketo, Pardot, Klaviyo, Braze, Customer.io) to automate email campaigns and manage email workflows.

- Configure and optimize email automation workflows to ensure seamless and efficient delivery.

- Manage and maintain email lists, ensuring data accuracy and compliance.

Analytics & Reporting:

- Define, track, and optimize key performance indicators (KPIs) for email campaigns, including open rates, click-through rates, conversion rates, and revenue.

- Utilize analytics tools (Google Analytics, Looker, Tableau) to analyze email performance and generate actionable insights.

- Develop and present regular reports on email marketing performance to stakeholders.

- Use data to drive decisions and improve email performance.

Email Deliverability & Compliance:

- Ensure email deliverability best practices, including IP warming, sender reputation management, and list hygiene.

- Maintain compliance with email marketing regulations (CAN-SPAM, GDPR, CCPA).

- Monitor and troubleshoot email deliverability issues.

Cross-Functional Collaboration:

- Work closely with Sales, Product, and Customer Success teams to align email strategies with overall business objectives.

- Collaborate with content marketing teams to develop compelling email content.

Required Skills & Qualifications:

- 5-10 years of experience in email marketing, CRM, or lifecycle marketing, preferably in a B2B or high-growth environment.

- Proven track record of building and scaling high-impact email marketing programs from scratch.

- Deep expertise in email automation, segmentation, and A/B testing for performance-driven optimization.

- Strong knowledge of ESP tools (e.g., HubSpot, Marketo, Pardot, Klaviyo, Braze, Customer.io).

- Proficiency in analytics tools (Google Analytics, Looker, Tableau) and data-driven decision-making.

- Hands-on experience with email deliverability best practices, IP warming, and compliance (CAN-SPAM, GDPR, CCPA).

- Ability to define, track, and optimize performance metrics (KPIs) for email campaigns.

- Experience working cross-functionally with Sales, Product, and Customer Success teams to align strategies.

- Strong problem-solving skills and a growth mindsetalways looking for new ways to improve performance.

- Excellent written and verbal communication skills.

Preferred Qualifications:

- Experience with HTML and CSS for email design.

- Knowledge of marketing automation platforms beyond email.

- Experience with lead scoring and nurturing.