Manager - eCommerce & Social Media Marketing - FMCG

Roles and Responsibilities -

- Design and update product content/audit that will be published on e-Commerce websites and social media handles like FB, INsta, YouTube etc.

- Set standards, systems, and best practices for new product listings, content creation and maintenance.

- Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.

- Provide support in other areas of Social Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics and Paid Social Media.

- Be a subject matter expert to assigned product categories.

- Identify SEO best practices regarding technology and Monitor web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized.

- Ability to multitask and meet deadlines while maintaining attention to detail.

- Overall create industry standard web and app and generate sales.

- Should be expert in all means of e-commerce website and social media promotion.

- Key role to manage and generate sales.

2) Market place expert

Job Requirements :

- The role of the Marketplace Specialist is to oversee and execute administrative and strategic tasks across all marketplace channels like Amazon, Flipkart, nyaka etc

- Day-to-day maintenance of keeping products successful on marketplace channels. This includes monitoring customer emails/feedback/reviews and providing same-day responses, monitoring metric shifts, understanding trends as they develop, reviewing daily reporting, and revenue.

- Coordinating with our Production and Fulfillment teams to ensure inventory is in place.

- Developing strategies to increase revenue and the conversion rate of products, including but not limited to product page optimization, packaging/inserts, customer emails, potential marketplace-exclusive deals, bundling products, ensuring all products are on Amazon's FBA program, and more.

- Catching issues before they become bigger problems and notifying the appropriate individuals.

- Understanding everything about the specific marketplace where our products are being sold is critical (e.g., competitors, marketplace terms of service changes, etc.).

- Utilizing a variety of tools on Amazon and other marketplaces to increase sales by optimizing our product pages for keywords and content, while ensuring we- re also protecting our brand from unauthorized sellers.

- Assisting in the updating of daily, weekly, and monthly reporting for each marketplace.

- Working on other duties as assigned. This is an ever-evolving role and adaptability will be the key to success