Manager - eCommerce Marketing - FMCG

Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.

As the E-com Marketing Manager, you will manage and oversee the organization's e-commerce business efforts.

What you will do:

- Heading the planning and execution of the marketing strategies to promote services to online customers.

- Operating the e-business including daily sales and monthly KPI reporting (AOV, CR, Traffic, PPC ROI, etc)

- Driving force behind the business plan process, budgeting and forecasting.

- Working to improve the systems behind the shopping/ customer experience.

- Providing Consumer insights analysis, Campaign/ Promotion analysis.

- Marketing Management of e-com platform (Amazon, Flipkart, big basket and Grofers).

- Target based fulfilment on online platforms, Social goodwill and reputation management

- Managing Affiliate marketing, SEM and SEO concepts and strategies. Online campaign, Market research and analysis.

- Providing Performance Marketing Review and Feedback on E-com pages

- Product Management and ensuring presence and availability - Demand and Supply management

What you need to have:

- Post Graduate in Digital Marketing or equivalent

- Knowledge about online campaign management.

- Marketing strategies. marketing. SEM and SEO concepts and strategies.

- Online campaign management. Market research and analysis