Manager - eCommerce - Consumer Durables

Position : Ecommerce Manager

Experience - 4+ Years

Location- Chennai

Industry Preference - Consumer Durable

Job Summary :

The E-commerce Manager is responsible for overseeing and managing the day-to-day operations of the company's online sales platform. This role focuses on driving growth, increasing online sales, enhancing the user experience, and improving the overall performance of the e-commerce platform. The E-commerce Manager will collaborate with cross-functional teams including marketing, sales, IT, and logistics to develop and execute effective strategies.

Key Responsibilities :

1. Strategy & Planning:

- Develop and implement comprehensive e-commerce strategies to drive sales, enhance customer experience, and increase overall profitability.

- Analyze market trends, consumer behavior, and competition to identify opportunities for growth.

- Create and manage annual sales forecasts, budgets, and KPIs for the e-commerce platform.

2. Website Management:

- Oversee the daily operations of the e-commerce website, ensuring smooth functionality, optimized performance, and a seamless user experience.

- Coordinate with the IT and web development teams to troubleshoot technical issues and implement new features or improvements.

- Monitor website traffic, sales performance, and customer behavior using analytics tools (e.g., Google Analytics, Adobe Analytics).

3. Product & Catalog Management:

- Work with category managers and vendors to ensure accurate, complete, and appealing product listings.

- Optimize product content (titles, descriptions, images) for SEO and improved conversion rates.

- Monitor stock levels, product availability, and coordinate with the inventory team to ensure timely restocking.

4. Marketing & Promotions:

- Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, social media, and affiliate marketing, to drive traffic and increase sales.

- Plan and manage promotional events, seasonal sales, and special offers to maximize revenue.

- Collaborate with the marketing team to create compelling content, including banners, landing pages, and email templates.

5. Customer Experience & Support:

- Analyze customer feedback, reviews, and support inquiries to identify pain points and improve the overall shopping experience.

- Implement strategies to enhance customer engagement, retention, and satisfaction.

- Work closely with the customer service team to ensure timely resolution of customer issues and maintain high service standards.

6. Performance Analysis & Reporting:

- Monitor and analyze key performance indicators (KPIs), including sales, conversion rates, average order value, bounce rate, and customer acquisition costs.

- Provide regular reports to senior management, highlighting performance insights, growth opportunities, and areas for improvement.

- Use data-driven insights to optimize product assortment, pricing, promotions, and overall e-commerce strategy.

7. Team Management & Collaboration:

- Lead and mentor a team of e-commerce specialists, content creators, and support staff.

- Collaborate with cross-functional teams (logistics, IT, marketing, finance) to align on business goals and initiatives.

- Stay up-to-date with industry trends, emerging technologies, and best practices in e-commerce.

Key Qualifications :

- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree is a plus).

- 4-5 years of experience in e-commerce management, preferably in retail or consumer goods.

- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and content management systems (CMS).

- Experience with digital marketing tools and techniques, including SEO, SEM, email marketing, and social media.

- Proficiency in analytics tools (Google Analytics, Adobe Analytics) and a data-driven mindset.

- Excellent project management skills with the ability to multitask and meet deadlines.

- Strong communication, leadership, and problem-solving skills.