Manager - Domestic Marketing - Cardiovascular

Domestic Marketing Manager-Cardiovascular

Experience: 2-4 Years

Location: Mumbai

Must-Have:

- Experience in Cardiovascular Products.

- Must have experience in Domestic Marketing.

- From Pharma background is good.

JD:

Strategic Planning and Budgeting

- Develop and maintain a rich reserve of market intelligence and competitor knowledge for formulation of marketing strategies:

- Study market trends and analyse agency reports

- Collate feedback from sales teams and generate insights

- Meet KoLs in order to keep abreast of market changes and competitor strategies

- Conduct own research to analyse value chain

- Attend and network at industry seminars/conferences

- Provide market data to help in estimation of annual market share forecasts

- Participate in annual budgeting exercise by providing activity/item-wise estimates of annual spends.

Brand Planning and Execution

- Prepare an annual brand plan for your own brand/s. Create STP for brand/s as per market realities and own expertise

- Plan in-clinic and out-clinic activities for brand/s across short and long term

- Ideate marketing deliverables (Brand communication, advertisements, promotions, brand reminders, etc.) and ensure they are designed and executed as per plan

- Prepare calendar and content for CMEs, awareness programs, courses, conferences, etc.

- Communicate the brand plan and execution strategy to the sales force. Provide training where needed

- Design and implement incentive plan and motivational drives for sales force

- Continuously monitor brand activity and onground execution to ensure and report adherence to brand plan (calendar and budget)

- Present execution updates to Marketing heads at monthly review. Highlight variation from budget/ plan and discuss recourses.

- Provide on-going customer and market insights to RDPM during the development process

- Recommend product pricing based on market research and competitor analysis

Business (people & budgets) planning, continuity and improvement

- Ensure personal adherence to work norms and the marketing manual.

- Nominate self for trainings. Ensure attendance

- Provide timely and relevant inputs for the preparation of departmental opex budget

Sales Support

- Campaign execution and timely feedback by coordinating with regional/distr. Heads.

- Provide support in case of objections/queries (check against crm point)

- Ensure field force motivation and effectiveness. Leverage all available platforms (sms, app, email, call, etc.) and data sources (tracker, SFA reports, etc.)

- Manage execution of cycle meetings:

- Ensure materials are available and participation is coordinated

- Prepare and deliver select training modules at the cycle meetings