Manager - Digital Sales - Internet/Online

Role

The Digital Operations Manager is responsible for developing the strategic marketing operations direction for the company. He/she will manage the people, processes, IT resources and programs that create demand and brand preferences in the marketplace.

Responsibilities

- Oversee implementation and execution of various online marketing programs from an operational standpoint

- Partner with Online/Digital Marketing Team, Agency, 3rd Party teams, and internal IT teams to implement new marketing technologies and systems and maintain existing ones

- Hands on experience working with Web, Mobile, Social, Search and CRM technologies.

- Ensure that the marketing campaign structure for different types of campaigns across various platforms is optimized

- Create and manage technical aspects and business processes around all online marketing activities

- Stay up-to-date on new marketing technologies and requirements from existing vendors, create appropriate business requirements and work with IT to implement them

- Audit and own all onsite and external marketing tags that are needed to measure success of campaigns

- Collaborate with strategy, Technical, Social and content teams to run successful, high ROI campaigns.

- Work on strategic initiatives such as implementing online User experience solutions, e-Commerce portals, implementing data management platform capabilities etc.