Manager - Digital Product Marketing & Alliances - Online/eCommerce

JOB DESCRIPTION :

Product and Marketing :

1. New Digital Content Onboarding : Identifying the opportunities for new digital content services and on-boarding them for distribution.

2. Marketing and Promotions : Driving marketing and promotions to increase penetration of digital contents at epay channel partner's interfaces - Website / App.

3. Account Management : End-to-end account management of digital content partners including contracts, commercials and periodic business reviews.

4. Collaboration : Collaborating with sales team to enable new digital content services at epay channel partner's interfaces.

5. Analytical Ability : Utilizing analytical ability to evaluate end-to-end customer experience across multiple distribution channels and customer touch points.

6. Tracking conversion rates and making improvements in product / service positioning in coordination with epay channel partners.

7. Analysing adoption of products on the channel & making continuous improvements based on performance, trends & insights.

8. Source & evaluate customer research, market conditions and competitor data.

9. Communication & Liasioning :

a. Coordinate with epay channel partners on online product campaigns to raise product / service awareness and penetration.

b. Provides periodical reports and dashboards on the sales funnel and business updates to senior management.

c. Collaborate with various multinational digital content / service originators.

d. Collaborate with internal departments including sales, business development, and project management teams.

e. Create & present business updates to senior management.