Manager - Digital & Performance Marketing - FMCG

About the client:

- Company Name: Client of Northstar Consulting

- Industries: FMCG / Foods / Beverage

- Company Type: Public

- Funding Stage: Other

- Headquarter Location: Delhi NCR

- Nature of Offering: Product

- Founding Year: 1999

- No of Employees: 5001-10000

Job Title: Digital and Performance Marketing Manager

Job Purpose:

The Digital and Performance Marketing Manager plays a key role in the marketing team in helping develop and manage digital marketing campaigns for BR. If this person has good Social Media experience will be an added advantage.

Roles and Responsibilities :

1. Creating & executing a strong Digital & Performance marketing strategy & execution plan month on month -across Google and other digital platforms.

2. Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost)

3. Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

4. Strong knowledge of Onsite/Offsite and Technical SEO & SEM.

5. Identifying & testing new channels to continue to meet established critical metrics.

6. Continuously optimize campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, and landing page optimizations

7. Provide oversight, manage, and can generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

8. Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

9. Spearhead the loyalty/ rewards programme for the organization, working closely with external agencies and strategizing optimum utilization of the database with clear KPIs such as increasing the percentage of repeat purchase customers and handholding new customers in order to achieve the same KPIs.