Manager - Digital Performance Marketing - B2C eCommerce - EdTech/eLearning

Our client is an established and large India multinational organisation providing online higher education /eLearning in New Age technology areas such as AIML, Data Science, Cloud computing, Cyber Security, Full stack and many more

it is a leader in EdTech-higher education and has a large student base globally and is also a huge customer base in enterprise space

They are looking for young hands on leaders who have an entrepreneurial bug, work best under no adult supervision, get all the weird ideas and a sudden urge to implement them, believe education is beyond books and can be damn exciting, feel all work and no play makes you dull.

What would you be do?

- Plan, design and execute online customer acquisition campaigns

- Scale and manage PPC and PPM campaigns across multiple channels like google, Facebook, LinkedIn, etc.

- Plan and manage social media and content marketing campaigns

- Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns

- Measure, analyse and understand marketing metrics to drive marketing decisions

- Manage email lifecycles to nurture leads and engage with customers

- Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.

What are we looking for ?

- B.Tech. or UG from a reputed institute required

- Experience: At least 3 years of relevant work experience in digital marketing especially PPC

Competency:

- Experience in executing online customer acquisition campaigns at large scale.

- Excellent working knowledge of ad platforms like Google Adwords, Display, Youtube, Facebook, ad networks etc. including how to setup campaigns from scratch or modify existing ones

- In-depth understanding of online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others.

- Knowledge of leading technology tools used for various marketing campaigns.

- Go-getter attitude, take complete ownership of the targets as well as delivery portfolio

- Market intelligence around best practices & current trends.

- Excellent communication and presentation skills

- Ability to work in close coordination with senior management on critical time sensitive business initiatives.