Manager - Digital Media Planning & Buying

Job Description - Manager - Digital Media Planning & Buying - Band 5

Responsibilities

- Media Planning & Buying

- Liaise with media agency & publishers

- Develop & execute digital media strategies

- Negotiate & acquire advertising space across digital media platforms

- Monitor, optimise & report on campaign performance

- Manage campaigns & budgets

- Prepare & deliver presentation

- Track campaign performance & impact on the business

- Monitor market trends and identify emerging opportunities

Requirements

- Proven experience in digital media planning & buying - atleast 5 years

- Experience in campaign management & ad serving technologies, including Google analytics

- Deep knowledge of display advertising, SEO, SEM & social media advertising

- Strong communication & presentation skills

- Analytical thinking & problem solving abilities

- Qualification: MBA