Job Description - Manager - Digital Media Planning & Buying - Band 5
Responsibilities
- Media Planning & Buying
- Liaise with media agency & publishers
- Develop & execute digital media strategies
- Negotiate & acquire advertising space across digital media platforms
- Monitor, optimise & report on campaign performance
- Manage campaigns & budgets
- Prepare & deliver presentation
- Track campaign performance & impact on the business
- Monitor market trends and identify emerging opportunities
Requirements
- Proven experience in digital media planning & buying - atleast 5 years
- Experience in campaign management & ad serving technologies, including Google analytics
- Deep knowledge of display advertising, SEO, SEM & social media advertising
- Strong communication & presentation skills
- Analytical thinking & problem solving abilities
- Qualification: MBA
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