Manager - Digital Media - FMCG

- Develop strong and effective media buying plans based on sound strategies and research.

- Develop and execute media plans, including: budgeting, execution, reporting, optimization, and invoicing

- Negotiate with ad networks and aim for optimized ROI for all digital media slots/plans

- Should be proficient with SEO/SEM and should be able to closely work with content team/digital agencies to improve page ranks

- Should be able to target correct TG and build up measurability metrics for continuous tracking

- Provide analysis on media delivery, performance, trends and future implications in PCAs

- Partake in group brainstorming sessions with the intention of bringing great ideas to life and subsequently, designing campaigns.

- Should be smart to parse web chatter and able to share market/consumer insights with product development team.

- Expert level understanding and use of Google analytics. Working knowledge of multiple web/mobile data tracking and analysis tools

- In-the-know of industry standards and new digital media programs/opportunities, and can advise on new ways to reach targets

- Manages digital media billing using monthly tracking reports - Performs other duties and projects as assigned

Educational Qualifications:

- Graduate or MBA

Experience:

- Minimum of 6-12 years of experience

- Thorough understanding of the digital medium and online consumption pattern

Other Skills:

- High on initiative and drive

- Detail oriented and proficient managing projects and able to multi-task, organize, prioritize, and structure workload

- Interpersonal skills very critical

Job Location - delhi