Manager - Digital Marketing - Technology Services

Key Roles:

- To act as a business partner and trusted advisor to colleagues in marketing.

- To develop and execute digital strategies and campaigns, in line with business objectives.

- To drive best practice in digital.

- Leading a large team of digital marketing and content specialists.

Key Responsibilities:

Service Delivery:

- Manage the overall delivery operations provided by the offshore digital services team

- As part of an integrated M&C team, be responsible for implementation of the digital marketing plan, end to end:

- Strategy, planning and execution for the theme

- Campaign management end to end (social media plan, content, etc)

- Managing the Opinion Leaders and guiding them on their personal roadmap to become influencers

- Own theme channels (LinkedIn Showcase page, topic in Sociable and LinkedIn My Company)

- Collaborate with the global network to drive adoption of campaigns across the geographies

- Support offer DMs with creating strategy for key portfolio campaigns throughout the year

- Provide excellent service to marketing colleagues, helping them to make the most of our digital capabilities and channels

- Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding value

- Ensure governance of digital marketing practice

- Provide thought leadership and perspective for technology adoption where appropriate

- Develop strong working relationship with key stakeholders across the globe and proactively address their needs

- Act as a single point of contact & escalation point for troubleshooting and resolving all issues arising from delivery-related activities

- Have a transformation-led delivery approach with a view to bringing in process optimization & automation (wherever possible)

People Management :

- Lead the team of digital and social media specialists

- Manage team virtually across locations

- Communicate task and expectations clearly

- Provide constructive, meaningful and timely feedback to team members

- Drive best practices sharing sessions amongst the teams to augment delivery

- Drive upskilling programs for the team to stay relevant in the competitive domain

- Conduct annual performance reviews

- Support development of the training curriculum to grow the digital capabilities

Experience:

- MBA in marketing and certified in digital marketing (preferred)

- 11 - 15 years of proven experience of managing multiple, complex and large engagements in digital marketing operations domain

- At least 5 - 8 years' experience in digital and social media marketing

- Understanding of B2B Sales processes

- Good experience across program management; strategic planning; customer interaction management

- Has worked in a global environment with a sound application of cultural sensitivity

- Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills

- Has been able to bring innovative solutions to challenges, as well as act and produce desired outcomes with limited direction

- Demonstrated strong relationship building, communication, and influencing skills

- Good understanding of social & digital trends in the space of Online Reputation Management, Channel Management, channel analytics and digital campaign management

- Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders

- Strong understanding of LinkedIn campaign manager, Twitter ads, Google ads, Facebook ads

- Good knowledge of content marketing focused on creating, publishing, and distributing content on social channels

- Experience in social advocacy tools like Sociabble will be useful.

Soft skills:

- Proactive and objectives driven

- Exceptional attention to detail

- Disciplined and professional work ethic

- Respect and empathy for team members

- Ability to work under pressure and in a dynamic environment

- Excellent written, oral, and interpersonal communication skills

- Significant experience in digital/social marketing in a B2B environment - strategy, planning, execution, analytics and evaluation

- Strong working knowledge and experience of digital tools and channels, and content formats

- Track record, either in-house or for an agency, consulting customers to understand objectives and, in response, planning activities and execution

- Ability to manage multiple projects across teams and geographies, to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities

- Excellent communication, collaboration and networking capabilities - able to build and maintain excellent relationships with stakeholders with ambition to exceed targets and expectations

- Creativity and innovative approach, to keep adding value

- Commanding a presence with senior executives, both internal and external

- Ability to effectively communicate information, ideas and messages in writing and verbally

- Good track record in working within a geographically dispersed team

- An eye for detail and for accuracy

- A team-spirited, proactive, enthusiastic, dynamic and flexible self-starter, willing to take on various tasks, large and small