Manager - Digital Marketing - Technology Firm

Global technology and CRM set up requires - Manager- Digital Mktg- Thane

One of client a headquatered at Massachusetts (USA) and leaders in providing the range of customer experience products dealing with consumer promotions, customer engagement and trade loyalty solutions. This is also supported by our award-winning product "Defender" ensuring customer buys only genuine products.

We have operations in eight countries across three continents and through our client partnerships, we continue to expand our reach to more consumers around the world. While our solution continues to garner success in across the industry, the wide-ranging applicability of our technology supports greater brand protection and marketing initiatives.

We are looking our for Manager- Digital Marketing for our client office at Thane

PFB teh details :

1) Client - Global CRM and technology set up

2) Role- Manager- Digital Mktg- B2B

3) Location - Thane

4) Experience - 2-5 years in Digital Mktg in B2B domain

5) Compensation - Competitive

THE JD is as follows :

Position: Digital Marketing Manager

Location: Thane-Wagle estate

Job Description :

- Based in Mumbai, as Digital Marketing Manager you will be responsible for in charge of planning and managing marketing campaigns that promote a company's brand and products. Your responsibility include planning campaigns, analysing metrics, and identifying trends.

- SEO + PPC + CRO: Improve website content where necessary, manage the online agency to identify requirements for updated content, coordinate the supply of SEO friendly copy for our website, ensure new creative content fits with our brand to maintain the website's personality, ensure online content complements off-line activity, utilise any additional content sources where appropriate and implement cost effective paid campaigns to maximise conversion.

Other responsibilities include :

- Good understanding of content and content marketing

- Attending conferences, launches and networking events; strategizing accordingly to improve digital marketing

- Creating and posting content for newsletters and email campaigns

- Creating content for listing platforms, websites and maintaining/ updating activity

- Conduct keyword research and web statistics reporting

- Analysing website traffic and improving SEO

Qualifications & Characteristics :

A highly reliable individual with enthusiasm, service orientation, and attention to detail is required, combined with excellent organization and communication skills. You will have these qualifications:

- A Master's degree in business/commerce from a reputed university

- At least 2 - 4 years of working in a digital marketing team in a B2B environment.

- Excellent understanding of digital concepts and best practice.

- Experience in setting up and optimizing Google AdWords campaigns and other Ad serving tools

- Knowledge of Website analytics tools e.g., Google Analytics

- Managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Editing and writing content (blogs/ articles) for various digital platforms.

- Excellent communication and interpersonal skills

- Experience in B2B social media, email campaigns and SEO\SEM

- Analytical mindset and critical thinking

- Project management skills for handling time-sensitive projects and working to deadlines

Kindly acknowledge with details if the opportunity matches to your expected career growth.

- Current Location:
- Total Experience:
- Relevant Experience:
- Current CTC:
- Expected CTC:
- Notice:
- Open to work at Thane