Manager - Digital Marketing - Stock Broking Firm

- Manage the brand presence via social media, forums and other outlets.

- Conceptualize and optimize visual and written content the website and social networking accounts such as Facebook and Twitter.

- Develop and manage digital marketing campaign.

- Excellent analytical skills and in-depth knowledge in Digital Marketing.

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

- Maintaining our social media presence across all digital channels.

- Measuring and reporting on the performance of all digital marketing campaigns.

- Improving the user experience on the company's website (Includes design, content and usability).

- Identify trends & insights, optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, measure experiments and conversion tests.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborate with agencies and other vendor partners.

- Plan and execute content marketing strategy for optimization of SEO and enhancing brand value.

Desired Candidate Profile :

- Prior knowledge of Stock broking industry is compulsory.

- Excellent understanding of digital marketing concepts.

- Knowledge of brand building and marketing communications.

- Good understanding of all online marketing channels.

- Experience with business to customer social media and content generation.

- Excellent verbal, written and presentations skills.