Manager - Digital Marketing - Startup - IIM/IIT

Digital Marketing Manager

Job description

We are looking for a Data-Driven Marketing Lead who is passionate about B2B space and excels in blending creative thinking with quantitative analysis to drive customer acquisition. In this role, you will lead all digital marketing activities, develop marketing roadmap, and ensure that we are getting phenomenally growing leads and prospects for the sales and customer support team to convert them into paying customers.

Major Responsibilities:

- Conceptualizing and implementing outstanding Inbound and Outbound marketing campaigns across all digital channels; Search, Paid Media, Content, e-mail and Influencer Marketing.

- Create, manage and optimise website experiments to maximise revenue, conversions and other key metrics.

- Measure and analyze the effectiveness of marketing initiatives. Track performance by customer cohort and optimize strategy, targeting and messaging accordingly

- Build and manage channel-specific dashboards to optimize efficiently

- Train, Nurture, and Manage marketing team and get the best from them

- Work closely with product manager, sales, and customer support teams to understand the market needs for the product.

- Work closely with the Content Marketing team to create and maintain high quality content at various digital mediums including blog, website, communities and forums, social media channels etc.

Desired Skills and Experience:

- Have excellent problem-solving skills and the ability to lead a team effectively.

- Highly creative in identifying target audiences and devising campaigns that engage and convert

- Experience and practical insights in managing SEO, growth marketing, funnel optimization, analytics, and social media marketing

- Full-funnel A/B testing and conversion rate optimization experience, from landing pages to user onboarding flow

- Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

- Savvy with analytics platforms (e.g. Google Analytics, Omniture etc.), Google Tag Manager, DFP, DoubleClick Search

- Knowledge and experience in using a Marketing Automation software (like Hubspot, Marin, Acquisio etc.)

- Demonstrated Samples and results of past growth marketing projects

- Experience in Paid Search and Display Marketing, Re-targeting, Facebook Ads

- Should be extremely tech-savvy to be able to contribute ideas for leveraging technology to enhance customer experience

- Be hard-working and diligent, discipline to convert strategy into action

- Be a strong leader and ability to hire and develop a very capable, strong team

- Demonstrate cultural fit towards being hands-on, humility and drive a learning environment

Experience: 5-7 years experience

Education

- Bachelors in Engineering from a Premium College

- MBA from a Premium Institute (good to have but not must)

- Google Adwords Certification

- Google Analytic Certification

What we are offering?

- Excellent salary and opportunity to build something from scratch.

- Stable environment.

- Equity linked to performance and years of service.