Manager - Digital Marketing - Startup

Experience : 4-8 yrs

Work Location : Mumbai

Role : Manager - Online Marketing (Performance)

Department : Marketing

Educational Qualifications : MBA / Post Graduate in Marketing

Relevant Skills :

- Performance Marketing - Managing SEM, SEO, Email marketing & Affiliate programs / Mobile marketing

Relevant years of experience : 5-7 years in an Online Marketing Role

Key roles & responsibilities :

- Lead initiatives to define and improve funnel conversion from all paid and free digital channels including PPC, Display, SEO, DSP, Affiliates and more.

- This will include new customer acquisition and retention.

Key deliverable will include :

- Growth in traffic, conversions, downloads and revenues from the online medium for respective categories

- Work closely with other functions - category management, marketing, customer service & sales to plan and execute digital marketing campaigns. Track, measure, and revise campaigns based on rigorous data analysis to further optimize ROI on spending

- Planning and executing digital campaigns : Search, Display, Social, Organic

- Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads.

- Regular review along with contact center team to evaluate scope of improvements in calling and modifying the scrip to ensure customer is converted.

About Client :

Our Client is a platform for lifestyle assistance and protection helping customers manage and overcome their anxieties around their everyday essentials i.e. mobile phone and gadget protection, wallet and card protection, personal data protection.

More Details :

Founded : July 2011.

Commercial Launch : May 2012

Series A : Sequoia Capital and Lightspeed Venture Partners

Series B : Assurant Inc (Fortune 500, USD 9 Billion company), Sequoia Capital, LightSpeed Venture Partners

No. Of Paying Customers ( not just users) : 450,000 and growing.