Manager - Digital Marketing - Oil & Gas/Media

- Plan and execute digital marketing for our in-house publications, events, and client-specific campaigns.

- Work on SEO (on-page and off-page) for our in-house publications, events, and conduct competitor SEO analysis.

- Maintain monthly social calendar to ensure a brand presence for our publications and events on various social media platforms.

- Well-versed with writing digital content copy for various purposes - newsletter, social media posts, promo sms' and etc.

- Should be proficient with Google Analytics to identify gaps in SEO and help track key items such as website user behavior, with the correct implementation of Google Tag Managers.

- Should be proficient with social media analytics to improve the engagement on these platforms.

- Good to have - previous experience of implementing marketing drip campaigns.

- Create, maintain, and implement a digital marketing and editorial calendars for all paid marketing activities.

- Execute company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.

- Keen understanding of how the digital sales process works - ability to interact with the sales team and provide digital support as required is a plus.

- Understanding of content selling and B2B sales is an added bonus

- Should have executed paid campaigns across platforms like Facebook, Google, and LinkedIn in the past and should be aware of the right targeting and tools.