Job Title: Digital Manager  Reporting to : Director Funding & Marketing  Salary band : 12 - 18 L p.a.  Location : Delhi  Qualifications : Post graduate degree - MBA in Marketing  Undergraduate degree : B. Tech/ BSc in IT/ Software Engineering  Experience : Min 6 to 8 years of experience of working with Marketing function. Minimum ~4 years of experience in Digital marketing. Strong exposure in any of the following industry verticals: consumer goods, banking, insurance, retail, non profit  Salary band : 12 - 18 L p.a.  Sectors : NGO/Non-Profit (B2C), Consumer Goods, Banking, Insurance, Retail, FMCG, E commerce  About Us :  We (Development Sector Partners) are a boutique firm focused primarily to serve needs of organisations/institutions within the Not for Profit Sector. Our founding team has a collective functional experience of more than 30 years across Strategic & Operational HR as well as Research & Consulting domains. To know more about us you can visit our website www.dspartners.in  Client Brief :  Our client is a UK based international charity which works with partners to eliminate avoidable blindness and promote equality of opportunity for disabled people across 30 countries covering USA, Europe, Middle East and Asia. Last year, they reached out to more than 1.7 million people in India. Our client is looking for a suitable candidate to serve as Digital Manager (PAN India Head) based at their HQ in Delhi (Okhla).   Position Summary:  - Digital Manager will be responsible for planning and execution of all the digital marketing initiatives.   - She/he will be the single point of contact for interaction with all marketing agencies.  - She/he will understand and evaluate the digital and technology trends and the changing business/ peer landscape and prepare the organization across digital initiatives.   - The position holder will lead key digital delivery teams and implement compelling and holistic digital solutions in support of overall business growth and revenue targets;   - Oversee and identify market trends, best practices, and new solutions that should be considered and/or applied; Senior point of escalation for key digital initiatives that are executed.   - Establish and cultivate a culture of test and learn, continually identifying new digital ideas with an eye on improving the customer experience, customer engagement and business success metrics;  - The person will focus on increasing brand awareness, online conversions and engagement and would manage ROI targets.   - This would include managing external agencies, developing new business opportunities, managing budgets and working closely with cross-functional teams to meet company goals and objectives.  Key Responsibilities:  - Brainstorm new and creative digital marketing growth strategies and managing the digital calendar built around the same  - Plan and execute digital initiatives. For ex - web, SEO/SEM, marketing database, email, social media, display and search advertising campaigns across platforms  - Manage annual marketing budget, ensure effective media buying and optimize spend and performance  - Evaluate emerging digital technologies. Provide thought leadership and perspective for adoption where appropriate  - Manage consumer touchpoint across all channels to increase brand awareness, enhance customer loyalty, and increase retention  - Develop a content strategy across all marketing channels to ensure consistent communications across all channels.  - Managing the redesign of the company website and helping improve the usability, design, content and conversion of the company website  - Manage external agencies (digital agencies) to achieve desired results in timely fashion  - Manage leads generated via campaigns and other programs and ensure end to end closure of all leads by coordinating with cross functional teams   - Assist the programs team in development of effective advocacy campaigns. Align with programs and field teams to source relevant content for marketing efforts.  - Lead affiliate marketing efforts by Identifying the right strategic partners and develop cross marketing tie ups with them.  - Generate insights by leveraging analytics to enhance digital initiative outcomes  - Measure and report performance of all digital marketing initiatives, and assess against goals (ROI and KPIs)  Technical Competencies :  - Solid understanding of omni-channel customer journey and the role of various solution options in attracting, engaging and retaining customers  - Understanding of the entire marketing promotions process & capabilities  - Deep understanding of digital marketing including SEM, SEO, email marketing, SMS marketing, mobile marketing  - Deep understanding of social media marketing for building reach (organic/ paid) and engagement across Facebook, Twitter, Linked In, You Tube and other social platforms  - Media buying and spend optimization - Facebook Ads, Twitter Ads, LinkedIn Ads and You Tube Ads  - Understanding and working knowledge of digital technology and tools such as Google Analytics, Wordpress, social listening and other digital marketing tools  - Excellence in partner management and relationship building  - User generated content (UGC) management and curation. Integration to multiple channels, traditional and new emerging social and digital channels   - Expert in web analytics and insights generation   - Google AdWords certification is preferred

Delhi NCR

Manager - Digital Marketing - NGO 

Manager - Digital Marketing - NGO  ,Job Description for Manager - Digital Marketing - NGO  in Development Sector Partners in  Delhi NCR for (6-12) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - NGO  in Development Sector Partners in  Delhi NCR for (6-12) years of experience. Apply Now!