Manager - Digital Marketing - Media Broadcaster

- Responsible for the execution of developing new online and mobile brand initiatives for consumer engagement

- Responsible for driving the sustenance of the digital media initiatives for the brand/properties, potential barter deals with channels

- Engaging with technology partners to provide state-of-the-art solutions

- Working with existing Social, Creative and Media buying external agencies as required, managing those budgets, contracts and deliverables

- Measure and report performance of all digital marketing campaigns, and assess against goals

- Design, build and maintain our social media presence. Work with the associated agency

- Identify trends and insights, and optimize spend and performance based on the insights

- Candidate should have at least 4 to 6 years of experience in online brand activations in a professional marketing role with extensive Digital Marketing knowledge

- Candidate should have a strong background in handling the execution of strategic partnerships/tie-ups in the digital media space

- Candidate should have strong implementation skills, should be organized, an excellent communicator and be process driven