Manager - Digital Marketing - Media & Acquisition - BFSI

Company: Private Sector Bank

Role: Manager: Digital Marketing - Media & Acquisition

Grade: Manager

Location: Mumbai

Candidate Requirements:

- The candidate should have atleast 1 to 6 years of relevant experience in digital marketing post a MBA in marketing from a tier 1/2 institute

- (S)he will be responsible for increasing business through paid search and other digital marketing initiatives. Accountable for delivering against monthly, quarterly and yearly goals and forecasts.

Job Description:

- Responsible for managing paid search and other digital marketing programs for various product categories

- Good understanding of email campaigns, tracking and optimizing metrics

- Understanding and experiment with new digital marketing platforms

- Ensure revenue, budget, ROI, and other business goals are met

- Analyze industry trends, and competitive landscape to exploit expansion & optimization opportunities

- Optimize keyword coverage, keyword bids, account structure, and ad copy

- Analyze user behavior on landing pages and conversion funnels using web analytic tools

- Design and execute A/B tests on landing pages to optimize performance of landing pages

- Collaborate with the other marketing channels to exchange data observations & learning

- Partner with Creative, Business and Marketing teams to enhance conversion funnels

- Manage relationships with agencies and other vendors

- Utilize web analysis tools and metrics to analyze the results of marketing programs