Manager - Digital Marketing - Manufacturing/Electricals

Digital Marketing Manager

Job Description :

- Build the entire digital marketing roadmap.

- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.

- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies.

- Integrate offline marketing to digital marketing goals to achieve brand goals.

- Social Media Planning and Monthly Campaign Management.

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out.

- Stay up-to-date with digital technology developments & innovations

Key Skills :

- You have prior experience in a similar role of at least 4-6 years

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- You have good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation and digital marketing analytics tools such as Google Analytics and Tableau.

- You have excellent written and verbal communication skills.

- You are a creative thinker and problem solver.

- Familiarity with web design.

- Excellent analytical and project management skills

- Strong team management.

- You thrive in matrix environments and are adept at building relationships with different stakeholders.

- Should be a team player and nimble in managing situations to drive performance of internal and external teams.