Manager - Digital Marketing - Luxury Retail Brand

Digitam Marketing Manager with Luxury Retail Brand

Key Responsibilities:

1. Strategic Marketing Planning:

- Develop and implement integrated marketing strategies that align with business goals.

- Coordinate with cross-functional teams to ensure cohesive messaging and branding.

2. Performance Marketing:

- Design, execute, and optimize performance marketing campaigns across various digital channels (PPC, social media ads, email marketing, etc.).

- Monitor and analyze campaign performance, adjusting strategies to maximize ROI.

3. Social Media Management:

- Create, curate, and manage published content across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

- Engage with followers, respond to inquiries, and foster community relationships.

4. Content Creation:

- Produce engaging and relevant content, including graphics, videos, and copy, tailored for different platforms.

- Collaborate with the design team to maintain brand consistency in all materials.

5. Analytics and Reporting:

- Utilize analytics tools (e.g., Google Analytics, social media insights) to track performance metrics and generate reports.

- Provide actionable insights and recommendations based on data analysis.

6. Market Research:

- Conduct market research to identify trends, customer needs, and competitive positioning.

- Use insights to inform campaign development and optimize marketing efforts.