Manager - Digital Marketing - IT

Job Description:

- Experience in any enterprise IT solution, Procurement Space would be added advantage.

- Develop, implement, and manage marketing campaigns that promote the products and services of a company.

- Enhance brand awareness in the digital space.

- Drive website traffic and acquire leads.

- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

- Compile performances report using Google Analytics program.

- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

- Promote the brand's products and services on various social media channels.

- Build social media marketing strategy and execute it through competitive and audience research.

- Optimize company pages with each social media platform to increase the company's social content visibility.

- Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

- Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

- Track, report, and analyze website analytics, and PPC campaigns.

- Optimize the landing pages of paid search engine marketing campaigns.

- Research and analyze advertising links of the competitors.

- Manage the expense and budget of campaigns, and estimate monthly costs.

- In-depth website analysis.