Manager - Digital Marketing - Internet/Online

This role will suit an ambitious, hardworking and highly driven individual who has a proven track record of working within a role of this nature.

Your key responsibilities will include the below:

- Overseeing all digital channels of the company including SEO, SEM, Email, Social Media, video marketing and other marketing activities

- Overseeing our PPC campaigns and conversion optimization initiatives with our current marketing team

- Drive Social Media and brand engagement

- Special emphasis on overseeing Email Marketing - plans, segmentation, creatives since this is an important channel for us

- Creating weekly and monthly marketing plans and budgets for our different channels

- Tracking the success of different online marketing activities

- Driving landing page improvements to improve conversion of marketing campaigns

- Contribute to product development on desktop and mobile

- Enhancing the efficiency of our digital marketing activities through marketing automation - Formulate and direct the overall marketing and communication strategy (online) for all channels, so as to achieve the desired audience reach and targets

- Contribute to customer life cycle management and building marketing capability and spend Track and measure effectiveness

- Work with marketing agencies as and when required