Manager - Digital Marketing - Internet/Online

Position : Digital Marketing Manager

PFB the JD of the position:

- Define and execute the strategy for digital marketing for existing product/apps, across all platforms.

- Develop core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape and other factors

- Drive high quality users to the apps using established and emerging acquisition methods

- To also drive engagement and retention of users via Remarketing campaigns

- Will be responsible for growth & penetration of mobile products via various paid digital initiatives.

- Candidate will work closely with product teams to achieve growth.

- Establish mobile advertising partnerships to drive greater adoption of mobile application products and services

- Should have an experience of 5+ years of working in the internet ecosystem with 3+ years of hands-on experience in core digital marketing on the mobile side

- Should have hands-on experience of working on latest tracking & attribution platforms like MAT, AppsFlyer etc

- Expertise in tools like web analytics (e.g. google analytics), adwords, etc.

- Analytical ability & data driven decision making is a must.

- Should have a knack of exploring new growth drivers

- Excellent written and verbal communication ability, along with strong interpersonal and influencing skil