Manager - Digital Marketing - Internet/Online

DIGITAL CAMPAIGN DESIGN AND EXECUTION

- Run the annual digital marketing campaign calendar to deliver high engagement campaigns.

- Create innovative campaign ideas and benchmark against the best in class.

- Develop engaging, creative & innovative communications & design strategy for the campaigns.

- Develop the media plan & execute the campaign.

- Work with agency ecosystem &cross functional teams within the function (tech, analytics, search)to successfully deliver the campaigns &maximize the output.

- Create milestone charters by campaign and undertake in-depth post campaign analysis.

MOBILE APP MARKETING

- For key digital properties, create an app and run it end-to-end

- Should understands the mobile app ecosystem & marketing.

- Ideate, visualize and create app, end-to-end from UI/UX, to content, app development, marketing and updating the app basis learnings

- Drive performance marketing for app.

- Should have knowledge of performance marketing tracking tools like Flurry/Appsflyer/AdJust/HasOffers/MAT/Appsalar

- Drive app rankings & SERP via ASO.

- Analytical skills and knowledge of tools like Omniture/Mixpanel/Google Analytics Premium

VIDEO PRODUCTION

- Undertake video marketing initiatives to promote the campaign via videos.

- Ideate and create videos with the help of an agency ecosystem.

MANAGEMENT OF DIGITAL ASSETS

- Management of campaign pages on owned assets, relevant microsites and content portals

- Create annual campaign calendars in accordance with the brand & business strategy to drive trafficand engagement on these assets.

- Assess and manage campaigns across touch points