Manager - Digital Marketing - Internet/Online

Job Description:

Location: Mumbai

Manager, Paid-Marketing (Digital)

We are seeking a paid-marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. He will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels. His/ Her primary strength should be in driving Customer acquisition campaigns on Facebook but should have experience across other mediums also, like GoogleAd words-Search, Display, GDN; In App campaigns,etc.

Responsibilities :

- Manage the strategy and setup of all paid campaigns.

- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.

- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Requirements :

- In-depth knowledge and prior experience of 1 year of various paid marketing channels and technologies, including social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), paid search (Google AdWords), re targeting, and content distribution and placement networks like Outbrain and Taboola.

- Experience handling marketing budgets and forecasting/reporting results.