Manager - Digital Marketing - Hospitality

Job Description:

Campaign Management:

- Handling Online search campaigns in coordination with the agency

- Suggesting new campaign ideas

- Collaborate with and manage agency partners to optimize campaigns and serve as day-to-day contact for and foster relationships with major search vendors (Google, Bing, etc.)

- Fine-tuning of current Campaigns w.r.t. deliverables and competition

- Coordinating with agency and internal Creative Manager for banners ads, landing pages and website communication for the various campaigns

- Coordination with agency for Search Campaigns text and image ads, landing pages and leads generation

- Collaborate with agency partners to develop the long-term SEM strategy with the goal of driving sales growth through the paid search channel

- Collaborate with media agencies to actively test and analyze keywords, advertising copy, landing pages and positioning to increase ROI and drive sales volume

- Stay abreast of new paid search engine marketing developments and opportunities in the SEM domain and incorporate into ongoing campaign management

- Analysis of campaign data and making daily, weekly and monthly reports

- Monitoring campaign deliverables and ratios for optimal results

Sales Support:

- Generate leads from online campaigns to enable sales

- Take onus for conversions of advertising generated leads conversion into Sales

- Monitoring and controlling advertising costs for the Campaigns