Manager - Digital Marketing - Hospitality

Manager-Digital Marketing

Job Title/Designation : Manager-Digital Marketing

Employment Type : Full Time, Permanent

Job Description :

The role of a Manager-Digital Marketing is drive high quality traffic to the website and user sign ups via multiple acquisition channels including ad networks.

Responsibilities :

- Track and improve conversions for website via ad networks and remarketing campaigns.

- Own the digital marketing P&L for the business, including budget planning/allocation, campaign performance and customer acquisition cost. Optimize campaigns and continuously drive down customer acquisition costs.

- Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting.

- Develop KPIs and conduct marketing effectiveness analysis during and post campaigns. Champion new ideas and be both proactive and reactive to change in digital market space

- Initially an individual contributor who will work with internal (sales, engineering, design) and external (ad networks, agencies, partners) teams to execute on campaigns.

- Opportunity to build a team as the number of customer acquisition channels and each of the channels start to scale.

- Team-building ability is one of the most important aspects we are looking for and experience building small/big teams in marketing will be highly preferred.

- Identify and evaluate new channel opportunities - provide insights and perspective for adoption

Ideal candidate should have/be :

- Must be very well versed with Microsoft Excel

- Experience in managing UAC, PPC, Facebook ads, Twitter ads and Affiliate programs

- Understanding of current online marketing concepts, strategy, and best practice.

- Knowledge of website analytics & reporting tools

- Experience in setting up and optimizing Google Adwords, Facebook, Twitter campaigns

- Strong analytical skills and data-driven thinking

- Up to date with the latest trends and best practices in online marketing &measurement

- Strong understanding of technology and business

- Strong understanding of digital marketing concepts (including performance marketing, remarketing), strategy and best practices

- Great understanding of Google Analytics and other key measurement tools

- Prior experience in web app marketing is a huge plus

Experience : 4 to 6 years